Must-Have Pet Grooming Trends for Your Business in 2025

When it comes to trends, we know pet grooming will always be popular. More than that, the UK pet care market is predicted to keep growing rapidly, partly due to a spike in adoptions during the lockdown. With pets being increasingly seen as a step towards having children and as family members in their own right, furry friends will never go out of style.

But what about the latest products, services, and technologies? What changes are happening in the world of pet care that impact what your clients look for? How can you get ahead of trends and give them the experience they want before they chase you for it?

Consider this blog your guide to all those questions and more. We’ve done the digging (no ruined grass required) so you can focus on your clients' mucky paws instead, and choose which dog grooming trends of 2025 to implement in your pet care business.

What are the pet grooming trends of 2025?

From a focus on animal health and the humanisation of pets, to advancements in technology and a desire for premium beauty treatments, there are many evolving trends in the world of dog grooming. Let’s look at the top three and how pet care pros like you can follow their lead.

1. Health & humanisation

Ever received a birthday or Christmas card signed by your friend and their dog too? Or come across a pet music therapy playlist? Both are part of a growing trend of humanising animals and caring for their health as we would our kids’. After all, many owners refer to themselves as pet parents. So, how can you reflect this in your pet grooming business?

Get ahead of issues

As the global pet health market is set to double by 2030, there’s a greater focus on wellbeing and enhancing animals’ lives. Customers are looking to invest in preventative care such as flea baths, ear cleaning, and teeth brushing on a regular schedule (they’ll love Pata’s memberships feature) so they can rest easy knowing their pet’s future is covered.

Make it personal

Personalisation is also increasing in popularity, reassuring clients that their best friend is getting the best treatment. Find out their pet’s favourite treat for those mid-groom rewards; learn their commands to help them feel comfortable and make manoeuvring easier; suggest services or products which will suit their particular needs, such as coat type or skin sensitivities.

In short, offering regular preventative appointments and showing how much you care goes a long way to enticing new bookings and building brand loyalty.

2. Premium beauty products

From regular health maintenance to something extra special – the next pet grooming trend is premium beauty products.

Just as we invest in our own hair and skincare routines (we love a face mask!), pet owners are shopping for human-grade products for their fur babies too. With searches like “dog perfume” going up by 27% globally over the last year, what do you need to know about clients’ increasing readiness to spend more on pet care?

Smells and beauty science

Two of the biggest considerations are ‘furgrance’ and formula. Customers are looking for luxurious scents in shampoos, styling products and more, with smell being make or break for both people and pets alike. There’s also more desire for breed-specific insights and formulas that nourish their skin and fur, with an emphasis on ‘radiance’ and ‘shine’.

Environmental impact

Another factor for pet owners is eco-friendliness and sustainability as they grow more conscious of their environmental footprint. You can get ahead of this shift by offering more natural and organic products, such as cruelty-free shampoos or biodegradable wipes, and using tools that are made to last, all of which helps to look after both their pets and the planet.

Spa treatments

Once you’ve found a range of products that meet their needs, try offering a premium beauty routine that will get everyone excited for their next appointment. Why not treat your furry clients to a spa day (and tap into more than 3.8 billion (!) views of #DogBath on TikTok) with pet-safe bubbles, calming paw massages, and a cute hooded robe; perfect for those adorable “after” pictures!

3. Trending technology

Speaking of TikTok, social media continues to shape pet owners’ choices, exposing them to new products and services beyond their local community. This and many other advances in technology are rapidly impacting dog grooming trends, so let’s explore them further.

Going digital

Beyond being a place for cute pictures and funny videos, social media is a resource for discovering new pet-friendly businesses and the latest must-have products. More and more pet groomers are now using platforms like Instagram and Facebook to advertise their services, share reviews, and connect with customers (both new and returning) to expand their pet care community.

Dog grooming equipment

Building on the growing desire for spa-like treatments, groomers are using high-tech dryers to add a premium feel to appointments and save time without compromising on comfort. Technology is also making it easier to take your services on the go which is why mobile grooming is booming, bringing the pampering your clients love to a space that’s comfortable for their pets.

Pet business booking software

Another developing trend is the use of software to help manage appointments and take payments. There’s a lot to consider when choosing the right pet care booking software for your business, but with systems like Pata, even the least tech-savvy pet groomers can say goodbye to boring admin tasks and minimise no-shows.

How you can stay ahead of pet grooming trends

We’re at the tail-end of the blog, but there’s one last trend to discuss: Pata's booking software for pet groomers. It’s the fastest-growing, subscription-free platform for pet care businesses and we’d love for you to join us.

Take the stress out of running your salon with easy-to-use software that simplifies your admin, lets clients make bookings even when you’re busy trimming, takes upfront payments to reduce no-shows, and reaches new customers who’ll love hopping on the latest trends with you.

If the only thing more perfect is one of your pamper packages, find out more or book a free demo. We can’t wait to help make your dog grooming dreams a reality!